The year 2011 marked the launch of our worldwide project "One dnata".
The "One dnata" project was founded in Dubai to fuse together the entire dnata group under the umbrella of a global marketing strategy, with the goal of offering to our customers an outstanding level of service. One dnata is built on the following foundations:
At the top of "One dnata" is the vision to be the world's most admired air services provider. It is not about being the biggest, it's about being the best.
From this vision derives our common mission: We will deliver the promises our customers make!
The pillars of our success will be the following values:
- Safety & Security
- Performance driven
- Service excellence
- Delighting our customers
Our 38'000 dnata colleagues from around the world are the most important contributors to this project.